Using data from customer behavior and preferences, retailers can display personalized product recommendations on digital signage screens. This can increase the likelihood of customers making a purchase, and thus boost sales.

Use audience analytics to understand customers' demographics and tailor their digital signage content to specific demographic groups. This can improve the effectiveness of marketing campaigns and increase sales.

All digital screens can be synchronized together to show unified content such as special offers at any moment. Self-service kiosks in screensaver mode and in-restaurant radio can also be synchronized to create a unique atmosphere and increase the emotional value of the offer.

Brand zones can use digital signage to track customer behaviour in-store and collect data about customer preferences, such as which products are most popular and which areas of the store are most visited.

Use audience analytics to understand customers' emotions and tailor their digital signage content to evoke specific emotions. For example, by using calming or soothing images and videos, retailers can create a relaxing shopping experience that can encourage customers to make purchase decisions.